Etsy fees in 2026, explained by a 15-year seller
What Etsy charges in 2026: 20¢ to list, 6.5% of the sale and shipping, 3% + 25¢ to process, plus Offsite Ads. A worked example and how to keep more.
Melissa DavisArtist & reseller

If you sell a $50 item on Etsy and charge $8 shipping, Etsy usually keeps about $6, or a little over 10% of what the buyer paid you for the item and shipping. That’s three fees together: 20¢ to list the item, 6.5% of the sale including shipping, and 3% plus 25¢ for the payment. If the sale came through one of Etsy’s ads on another site, add 12% or 15% more.
I’ve sold on Etsy for 15 years, and the fees have changed a lot in that time. Here’s each one, what it costs on a real order, and the few things that actually change what you keep. Every number comes from Etsy’s own Fees & Payments Policy (last updated Oct 5, 2026) and Etsy Payments Policy, linked as we go.
Every Etsy fee, in one table
| Fee | What it costs US sellers |
|---|---|
| Listing fee | $0.20 per listing, sold or not, each time it’s published or renewed |
| Transaction fee | 6.5% of the item price plus shipping and gift wrap, on every sale |
| Payment processing | 3% + $0.25 of the whole order, tax and shipping included |
| Offsite Ads | 15%, or 12% once you pass $10,000 a year, only on sales from Etsy’s ads on other sites (capped at $100 an order) |
| Etsy Ads | The daily budget you choose, only if you turn them on |
| Set-up fee | A one-time amount for some new shops, shown when you open one |
| Etsy Plus | $10 a month, only if you subscribe |
| Pattern website | $15 a month after a 30-day free trial, only if you have one |
Sales tax isn’t one of your costs here: in the US, Etsy collects it from the buyer and sends it to the state for you, and the 6.5% transaction fee doesn’t apply to it. The 3% processing fee does, because it’s charged on the whole amount the buyer paid.

The fees on a real order
Here’s a $50 item with $8 shipping, sent to a buyer who pays $4.21 in sales tax:
| On this order | Amount |
|---|---|
| Buyer pays | $62.21 ($50 + $8 shipping + $4.21 tax) |
| Listing fee | $0.20 |
| Transaction fee: 6.5% of $58 | $3.77 |
| Payment processing: 3% of $62.21 + $0.25 | $2.12 |
| Etsy’s fees | $6.09 |
| You get (before your shipping label) | $51.91 |
That’s about 10.5% of the $58 charged. If that same buyer had found it through an Offsite Ad, add 15% of $58, which is $8.70, and the fees come to $14.79, or about a quarter of the sale.
Try your own numbers in our Etsy fee calculator. It shows what you keep after every fee above, and side by side with other stores.
How each fee works
Listing fee: 20¢, and it renews
Every listing costs $0.20 whether it sells or not, and it lasts four months. Two things catch people out:
- Automatic renewals. When the four months are up, Etsy renews the listing for another 20¢ unless you’ve set it to Manual in your Listings Manager. That’s fine for things that sell, but it quietly adds up on listings nobody is looking at.
- More than one in stock. If you list a quantity of 5, you pay 20¢ up front and another 20¢ each time one sells, as the listing renews itself.
Editing a listing is free, and a private listing (made for one buyer) only costs its 20¢ when it sells.
Transaction fee: 6.5%, shipping included
This is the big one. Etsy takes 6.5% of the price you show plus whatever you charge for shipping and gift wrap. Because shipping counts, moving part of your price into shipping doesn’t lower your fees: you pay 6.5% on it either way.
Payment processing: 3% + 25¢
For US sellers, every order paid through Etsy Payments costs 3% plus $0.25. It’s worked out on the whole order, tax and shipping included, so it’s a little more than 3% of your price. The 25¢ is per order, not per item, which is one more reason bundles are kinder to your margins than lots of tiny orders.
Offsite Ads: 12% or 15%, but only on ad sales
Etsy buys ads for listings on sites like Google and social media. If a buyer clicks one and orders from your shop within 30 days, that order carries an extra fee:
- Under $10,000 in sales over the past year: 15%, and you can opt out in your shop settings.
- Once you pass $10,000: 12%, and you’re in for good. The rate stays at 12% even if your sales drop later, but you can’t opt out again.
The fee is capped at $100 for any one order. If the buyer’s last click before buying was an Etsy Ad inside Etsy, you pay the Etsy Ads cost instead, not both.
The smaller ones
- Set-up fee: Etsy may charge new shops a one-time fee when they open, and the policy doesn’t give a fixed amount. The exact figure shows during set-up, and Etsy sometimes waives it.
- Currency conversion: if you list in a currency other than your bank account’s, Etsy takes 2.5% to convert. List in your own currency and it doesn’t apply.
- In-person sales with Square: sales you ring up with a Square reader skip Etsy’s 6.5% and its processing fee (you pay Square’s fees instead).
How Etsy’s fees changed in 15 years
When I opened my shop, there were really only two fees: 20¢ to list and 3.5% of the item price, with nothing taken from shipping. Here’s how we got from there to today:
| When | What changed |
|---|---|
| July 2018 | The transaction fee went from 3.5% to 5%, and started applying to shipping too (Fortune) |
| 2020 | Offsite Ads arrived: 15% on ad sales, 12% and required once a shop passes $10,000 a year (Gizmodo, Etsy) |
| April 2022 | The transaction fee went from 5% to 6.5% (Etsy) |
| Recently | A one-time set-up fee for some new shops (Value Added Resource) |
The listing fee is the one thing that hasn’t moved: it’s still 20¢.
How to keep more of each sale
- Price with the 6.5% on shipping in mind. It applies to shipping too, so cover it in your price or your shipping charge, whichever your buyers prefer to see.
- Check your renewals once a season. Switch slow listings to Manual renewal, and refresh or retire ones that haven’t had a view in months.
- Decide on Offsite Ads before you hit $10,000. Under that line you can opt out. If a 15% bite would wipe out your profit on low-priced items, opting out may make sense, but some sellers keep it on for the extra buyers. Once you pass $10,000 it isn’t your choice anymore.
- Encourage bundles. The 25¢ processing charge and the per-order work both shrink when one buyer takes three things.
- List in your own currency to avoid the 2.5% conversion fee.
- Compare stores before you price. The same item can keep more money on one store than another. Our fee calculators show Etsy next to eBay, Poshmark, Mercari and the rest.
If you sell on more than one store, MagicListr shows what you keep on each one after fees, Etsy included. (Posting to Etsy from MagicListr is paused for now while we work it out with Etsy.)


What isn’t clear
Etsy doesn’t publish a fixed set-up fee anymore, and sellers report different amounts, so check the figure Etsy shows you when you open a shop. And fees change: these are Etsy’s published fees for US sellers as of November 2026. Sellers outside the US pay different processing fees, and some countries add a regulatory operating fee, so check Etsy’s policy for where you are.

